01. Square
Demand Gen
Focusing on design and motion direction for Square’s demand generation work across all channels including social and native.
Our motion team has built a library of coded templates to easily test new copy and stylistic approaches to the weekly output our schedule demands.
This has allowed us more time to develop more bespoke creative work for larger initiatives that is informed by our testing and also provides content to be remixed in our weekly batch work.
Demand Gen
Focusing on design and motion direction for Square’s demand generation work across all channels including social and native.
Our motion team has built a library of coded templates to easily test new copy and stylistic approaches to the weekly output our schedule demands.
This has allowed us more time to develop more bespoke creative work for larger initiatives that is informed by our testing and also provides content to be remixed in our weekly batch work.
Roles:
Motion Design
Creative Direction
Art Direction
After Effects Coding
Team:
Motion Lead - Juan Pablo Garcia
3D - Chris Seneker
Editing - Marsh Chamberlain, Lindsay Mapes
Motion Design
Creative Direction
Art Direction
After Effects Coding
Team:
Motion Lead - Juan Pablo Garcia
3D - Chris Seneker
Editing - Marsh Chamberlain, Lindsay Mapes
02. Matterport
Axis Product Launch
Designing a campaign to launch Axis, revolutionary product that democratizes high-fidely 3D captures of digital twins—all while letting people know what exactly a digital twin is.
Axis Product Launch
Designing a campaign to launch Axis, revolutionary product that democratizes high-fidely 3D captures of digital twins—all while letting people know what exactly a digital twin is.
Motion Design
Art Direction
Editing
Creative Director: Cailen Guhl
Art Direction
Editing
Creative Director: Cailen Guhl
03. Swift Industries
Campout Companion
Partnering with the bikepacking community to cocreate an activity book that unites a worldwide campout.
Every year Swift Industries hosts a bike camping trip on the longest day of the year. This has grown from a local meet-up to a huge event that spawns trips all over the globe.
To foster connection between campers spread out in the woods all over the world I partnered with Swift to create a companion activity book with content sourced from the bike packing community.
Packed with camping tips, recipes, scavenger hunts, and more, the book kept the analog spirit of the ride (complete with matching 35mm camera) while creating a common bond to the social content coming out of the trip.
Campout Companion
Partnering with the bikepacking community to cocreate an activity book that unites a worldwide campout.
Every year Swift Industries hosts a bike camping trip on the longest day of the year. This has grown from a local meet-up to a huge event that spawns trips all over the globe.
To foster connection between campers spread out in the woods all over the world I partnered with Swift to create a companion activity book with content sourced from the bike packing community.
Packed with camping tips, recipes, scavenger hunts, and more, the book kept the analog spirit of the ride (complete with matching 35mm camera) while creating a common bond to the social content coming out of the trip.
Creative Direction
Project Management
Illustration
Print Production
Project Management
Illustration
Print Production
04. Chatbooks
Toddler Guarantee
Proving that you can build brand while
selling on social with the help of terrorizing toddlers.
Chatbooks had built a performance machine on the Meta platform, yet they lacked brand awareness and needed to build brand without performance suffering. Implementing an agile, test-and-learn approach, we set out to co-create the brief with the Chatbooks community.
INSIGHT
Kids love their Chatbooks so much that they get torn up and destroyed.
STRATEGY
Build trust in the brand while removing preciousness around the product.
Toddler Guarantee
Proving that you can build brand while
selling on social with the help of terrorizing toddlers.
Chatbooks had built a performance machine on the Meta platform, yet they lacked brand awareness and needed to build brand without performance suffering. Implementing an agile, test-and-learn approach, we set out to co-create the brief with the Chatbooks community.
INSIGHT
Kids love their Chatbooks so much that they get torn up and destroyed.
STRATEGY
Build trust in the brand while removing preciousness around the product.
Creative Testing
Branding
Motion Design
Storyboarding
Editing
Strategy: Elise Davis, Cailen Guhl
Branding
Motion Design
Storyboarding
Editing
Strategy: Elise Davis, Cailen Guhl